Higher Ed Hot Takes
One part newsletter, and two parts us just needing to say the quiet part out loud every seven days. Subscribe to get us in your inbox.
What People Are Saying
GPT, RAG, Agentic, Generative, AGI, huh?
How to market with a demographic cliff looming
“Certainly!” Here’s why we’re so bad at evaluating AI-generated content
How can Higher Education adjust to the zero-click marketing environment?
How often do you think about your institution’s competition?
Higher Ed Has Storytelling All Wrong
The Obvious Thing Your Content Strategy is Missing.
It's okay to do research during summer break.
Don’t Let Dead End Pages Clog Your Student Journey
Control AI, Not Vice Versa
Is Public Trust Related to the Size of Your Institution?
Great UX isn't about you.
How do you market well when you waitlist or reject some customers?
What your brand love language says about you… and what it has to do with value
Research: Why do we talk about Branding in Higher Education? And will Isomorphism doom us all?
Identifying your threats is not enough
You're gonna get some lock-in
Navigating Higher Ed Web Strategies in 2024: Survey Insights
Discomfort Hacking in Usability Studies
Academic Program Reviews and You!
The Relationship Between Psychological Safety and Professional Development
Marketing insights from the past and present
How strategy can impact the answer to "is college worth it?"
The Illusion of Complete
Shifts, Shocks, and Physical Therapy?
Welcome New University Presidents
Making the case for WordPress Modernization
Reflections from year one at Bravery
Directionally correct predictions of higher education's demise
Organizational Frames and Advocating for Digital Strategy
Existential Threads Dread in Higher Ed
Is the shape of our recruitment model outdated?
The Value of White Space in Web Design
Let’s Just Call it Onboarding
Which jobs in Higher Ed are Bullsh*t?
When Focus Groups Go Wrong
Remembering the WHY of a Project
We Are Responsible for Student Mental Health
Institutional Trust: More important than ever
Our community is our product
Small Talk actually has a purpose
Marketing is NOT a code word
Preparing for New Leadership
About Your Branded Hashtags...
Embrace the Ambiguity
Are You LARPing Your Content Strategy?
The Introspection Trap
Higher Ed Needs More Chaos Muppets
Is Your Website for Marketing or Community Engagement?
Your web marketing is underfunded
Could employee transfers be the key to retention?
Accountability meets the Ecosystem
Death by a million moral paper cuts
Collaboration FTW
What's in a voice?
You get what you pay for
The Role of Your Leader’s Character in Your Team’s Well Being
Lessons from the multiverse
Let's talk about your funnel
HighEdWeb in 10 Tweets
We're all excited for HighEdWeb in Little Rock!
How Trustworthy is Your Institution?
Do You Include "Red Flags" In Your Job Postings?
UX Research: Drawing the Right Kind of Inferences
Hospitality at Scale
UX Research: Biting Off Exactly What You Can Chew
Marketing Budgets are Ballooning
Efficiency Gains: Move to a Design System
Where do we go from here?
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