Web Agency of Record from Bravery

Imagine not having to think about analytics platforms, tech stacks, accessibility audits, or replacing that talented developer you just lost. Web Agency of Record partnerships from Bravery Media represent the next generation in website marketing management for higher education institutions of any size.

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What is Web AOR?

Traditionally, an Agency of Record (AOR) has served as the go-to contact for campaign development, brand creative, and paid advertising management. But most of those agencies don’t do website marketing, or if they do, it’s limited to search landing pages.

What happens to visitors who don’t find your institution through advertising? How confident are you that your website’s UX can keep up with the next generation of users? Are you satisfied with your conversion rates? Is your website maxing out its potential for inquiries and applications?

Bravery Media offers a fully-managed Web AOR contract that includes:

  • Optimized hosting infrastructure and management running on renewable energy
  • A content platform tailored to Higher Education’s unique workflows, editing needs, and technical marketing
  • A dedicated Digital Strategist assigned to your website, backed by the entire Bravery Media team
  • Bravery-assisted content editing and publishing on our purpose-built content platform
  • Proactive speed optimization, accessibility remediation, SEO assessment, and platform maintenance
  • Ongoing facilitated research including A/B/y testing, usability studies, and conversion rate optimization
  • Monthly performance reports built on Bravery’s deep data marketing analytics
  • Seasonal reports on enrollment, melt prevention, and other tailored strategies for your unique needs

Lots of tools and systems provide you with a mountain of data. But only Bravery Media translates that data into actionable insights, letting you focus on actual marketing. Need a competitive advantage? We’re that and so much more.

Annual minimums start at $150,000

A neon stylized trophy with a globe on top. A city skyline in the background. A large hand reaching up from the base of the trophy to grasp the globe. Generative render from Midjourney.

Why Web AOR from Bravery?

A Web AOR partnership with Bravery is cost-effective, reliable, and gets results. Our fully-managed services remove pressure from MarCom and IT staff allowing them to focus on their core responsibilities. Bravery has operated in higher education for more than a decade and the work our Web AOR offering is built on has generated millions in new revenue for past clients.

Our investment in web strategy and design with Bravery Media paid for itself in eight days.

Seth Odell

Former Vice Chancellor for Marketing

It’s Cost-Effective

  • Reduces technical staffing needs in IT and MarCom
  • Eliminates subscriptions to single-use digltal products
  • No CMS license fees

It's Reliable

  • Bravery’s team is an email, message, or phone call away
  • Service Level Agreements and uptime guarantees available
  • Web AOR is built on decades of higher ed experience

It Gets Results

  • Deeper data insights and an always-on agency partner dedicated to your success
  • Bravery’s reputation is tied to your institution’s success
  • Adaptive optimization keeps your website working as hard as possible for you

Our Services

Research + Strategy ↘︎

The best place to start is with sound strategy. Bravery offers research and strategy services for brand, audience, content, UX, and more.

Web Optimization + SEO ↘︎

Fast sites lead to record enrollment. Let Bravery give your institution's site a performance tune-up.

Design + Development ↘︎

Beautiful, fast, and accessible. Bravery's human-first design and dev services start providing ROI the day we launch.

Content Direction + Production ↘︎

From content strategy to content design, Bravery produces website content that converts. Content really is that important.

Training + Professional Development ↘︎

Get your college or university MarComm and Admissions teams up to speed with customized training from Bravery.

Web Agency of Record ↘︎

The ultimate performance value in higher ed. Empower your marketing team to do their best by leaving the technical work to Bravery.